Hi, it’s Kelly.

When I was younger, I wanted to be a Korean pop star. 

That didn't exactly work out the way I wanted it to, but my journey has been exciting nonetheless. I worked as a Kpop dance choreographer before becoming interested in experience strategy. 

My Approach

I started my time at Gensler as a Retail Designer, then quickly moved into Strategy. I believe in creative and tailored experiences for my clients and users. It’s not just about the space— it’s about the brand, the events, the people, the spirit— that’s what we need to unlock. Strategy isn’t just logical; it’s also emotional storytelling.

After spending several years in the Gensler Tokyo office, I have moved back to Los Angeles to rethink the future of retail experiences and bringing digital native brands into the brick-and-mortar world.

Share a funny story with me: guokelly1@gmail.com